Demystify digital marketing and future-proof your business with practical, expert-led workshops.

• Do you struggle to find the time and resource to get the most out of your digital marketing?

• Would you like to learn simple techniques for staying on top of social media trends and techniques?

• Do you need help using analytics to measure successes and areas to improve?

Business Gateway Edinburgh's 6-week Digital Transformation course will equip you with the knowledge and confidence to navigate the digital world and make smarter marketing decisions!

We've developed a hands-on programme for busy business owners who want to ensure they're getting the most out of their digital marketing.  

Workshops will cover: 

• An introduction to digital marketing – understand terms and tools 

• A practical guide to Meta ads 

• How to create content and reels for social media 

• Exploring the world of TikTok 

• Making sure your website can be found online: an introduction to SEO 

• Practical LinkedIn workshop – profile optimisation and prospecting 

• Basic guide to web and social analytics to measure success 

The programme will be facilitated by Elevator Programme Manager Andrew Cameron, with workshops led by the team from DLR Media.  

Delivered on behalf of Business Gateway Edinburgh

This is a fully funded programme.

Dates: Weekly sessions will be held across 6 weeks on the following dates: Oct 30th, Nov 6th, 13th, 20th & 27th, Dec 4th.

Times: 10am for 10.15am start until approx. 3pm 

Location: Hawthorn Learning Space, Waverly Court, 2 East Market Street, Edinburgh EH8 8BG

• An existing business, based in Edinburgh City, with aspiration for growth 
• Enthusiasm and drive – to acquire the tools and knowledge to scale your businesses
• Commitment – to attend the full programme of sessions and events to gain the best out of it