spotlighting the female founder journey
Visibility creates opportunity – and change.
Thrive & Shine is Elevator’s growing video series celebrating the journeys, challenges, and triumphs of female founders across Scotland.
Created as part of our commitment to The Pathways Pledge – a nationwide movement to break down the barriers faced by women in entrepreneurship – Thrive & Shine shines a light on the trailblazers who are defining what’s possible for the next generation.
“You can’t be what you can’t see.”
Representation matters – and visibility is power.
Through honest conversations and powerful storytelling, we’re showcasing relatable role models who are building businesses with purpose and ambition, and transforming their futures along the way.
Watch the Series…
Why Thrive & Shine Matters
Women are still under-represented and under-funded in entrepreneurship.
We are committed to helping change that.
This series aims to:
- Showcase powerful and relatable female role models
- Inspire more women to pursue entrepreneurship
- Create visibility of opportunities and support available
- Amplify voices that deserve to be heard
- Contribute to meaningful systemic change in Scotland’s economy
By sharing these stories, we hope more women will feel seen, supported, and empowered to take that next step in business.
Our Commitment to Progress
Elevator proudly partners with Pathways Forward as a signatory of The Pathways Pledge, joining a coalition of organisations dedicated to ensuring:
- greater gender equity in entrepreneurship
- improved access to support and investment
- better representation in decision-making
- stronger visibility for female business leaders
Our pledges include showcasing female entrepreneurial role models – and Thrive & Shine is a key action in delivering that promise.
Together with Scotland’s entrepreneurial ecosystem, we are working to close the gender gap and ensure that all founders have a fair opportunity to thrive.