The Empower: Digital Growth programme was created to equip Dundee-based businesses with the tools, strategies and expert support needed to thrive in a fast-evolving e-commerce landscape.

Run over 8 weeks, this intensive accelerator was tailored to those already selling online or preparing to embrace digital sales channels for the first time. Participants gained hands-on experience, expert mentoring, and developed actionable plans to scale their online presence and digital revenue.

Whether through optimising existing e-commerce platforms, enhancing customer experience, or developing smarter digital strategies, Empower: Digital Growth helped businesses unlock their next stage of growth.

This programme was specifically designed for businesses based in Dundee who were ready to grow their digital presence and drive e-commerce results. It supported:

• Business owners already operating online stores who wanted to improve performance and conversion.
• Entrepreneurs planning to launch an e-commerce venture with expert insight and support.
• Organisations aiming to modernise their customer engagement and digital operations.
• Ambitious founders seeking confidence and clarity in their digital decision-making.

Participants were at different stages of their e-commerce journey, but shared a commitment to innovation, growth, and learning from peers and experts.

Empower: Digital Growth offered a high-impact blend of expert-led workshops and one-to-one mentoring, covering core e-commerce topics such as:

• E-commerce platform optimisation – reviewing and refining website performance and usability.
• Customer experience and digital marketing – improving engagement, loyalty and brand storytelling.
• Web analytics and data-led decision making – understanding online behaviour to drive sales.
• Conversion strategy and value proposition development – focusing on what really motivates customers.
• Personalised digital action planning – turning learning into a tailored roadmap for growth.

Sessions ran in person at the University of Dundee’s Centre for Entrepreneurship, creating an inspiring space for collaboration and reflection.

As more consumers shift their attention online, businesses can’t afford to be left behind. Empower: Digital Growth helped local enterprises build resilience and relevance by:

• Offering practical skills that could be immediately applied to boost digital sales.
• Supporting participants to identify their strengths, gaps, and highest-impact opportunities.
• Providing access to local and national expertise in e-commerce strategy and growth.
• Strengthening Dundee’s wider business ecosystem by equipping SMEs with future-ready skills.

The programme gave business owners a much-needed space to reflect, upskill and take meaningful action in a supportive and expert-led environment.