The Winter Warmer Sessions were a series of free, practical workshops hosted at The Famous Grouse Ideas Centre in Perth, designed to equip entrepreneurs with the tools, strategies and mindset to grow their businesses through insight, innovation and resilience.

Each session focused on a core building block of entrepreneurial success – from understanding customer needs and sharpening strategy, to boosting founder wellbeing and defining value propositions. Attendees could join one or all of the sessions depending on their business stage and areas of focus.

More than just workshops, these sessions offered a valuable opportunity to connect with other local entrepreneurs in a creative, energising environment.

The Winter Warmer Sessions were ideal for entrepreneurs and business owners at any stage who were:

• Running an existing business (early-stage or established)
• Looking to build skills, confidence, and focus for growth
• Seeking new tools to approach common business challenges
• Interested in joining a supportive, like-minded peer group

All that was needed was an open mind, an ambition to grow, and a willingness to participate fully.

• Fresh thinking and new perspectives on challenges every entrepreneur faces
• Practical tools and techniques ready to use in any business
• Expert-led guidance and peer support from experienced facilitators and business advisors
• Time to focus – with space to reflect, plan, and test ideas
• A warm, supportive community – hosted by Elevator Programme Manager Andrew, with contributions from specialists where needed

Running a business is demanding – and it’s easy to lose sight of the bigger picture when you’re in the thick of day-to-day operations. The Winter Warmer Sessions gave business owners and founders the chance to step back, reflect, and invest time in sharpening the fundamentals that often get overlooked: understanding customers, refining strategy, maintaining wellbeing, and communicating value.

By creating a focused, energising space to think differently and engage with others, the programme helped participants build clarity, confidence and renewed momentum — all essential ingredients for sustainable business growth.

In short, it was a timely intervention with lasting impact.