We believe that design-led thinking starts with people.
Taking a human centred approach to businesses enables business owners to understand and create solutions from their client’s perspective, putting human needs at the centre of what they do.
Our methodologies and processes form a vital tool kit which all businesses should possess. It pinpoints a mindset that shifts through empathy, observation and collaboration. We encourage you to think and rethink every aspect of the process, refining and improving each step along the way to unlock and implement design-led innovation.
Elevator will support Glasgow’s SMEs to understand the basic principles that come with design thinking and feel confident in its application to their business.