Alan Gordon, Dr George Dodd
What is the business:
The training and development of Aroma/Flavour Recognition Skills utilising our core expertise in Aroma Science and the Sense & Psychology of Smell with an initial focus on the Wines & Spirits market.
The provision of Aroma & Scent Marketing Products and Services which influence consumer behaviour and enrich customer experiences.
The target market for the business:
Aroma Recognition: Wines/Spirits Producers, Educators/Trainers, Retailers, Enthusiasts Aroma
Aroma Marketing: Wines/Spirits, General Experience Providers
The business described in 4 words:
Aroma Recognition : Learn to Nose like a Professional Aroma Marketing : Influence Behaviour/Enrich Experiences
Aroma Marketing : Influence Behaviour/Enrich Experiences